Digital Marketing Specialist

Job Description:

The Digital Marketing Specialist will be responsible for developing and executing online marketing strategies to promote our educational consultancy services. This role requires someone who is creative, analytical, and passionate about digital marketing.

Key Responsibilities:

• Develop and execute digital marketing campaigns across social media, email, and online advertising platforms.
• Manage and grow Paredai’s social media presence (Instagram, Facebook, LinkedIn, etc.).
• Create engaging content (blogs, videos, infographics) that aligns with Paredai’s mission and target audience.
• Analyze campaign performance and optimize strategies based on data insights.
• Collaborate with the team to plan marketing strategies for educational fairs, workshops, and events.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-3 years of experience in digital marketing, preferably in the education or consultancy industry.
• Strong knowledge of SEO, SEM, social media marketing, and Google Analytics.
• Excellent written and verbal communication skills.
• Creative thinker with a passion for staying on top of digital marketing trends.